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SEO, SEM and Web Analytics

 

 

 


Get to the top of Google with our SEO campaigns 

Search Engine Optimisation (SEO) is the process of making sure your website is visible on the natural search results for the keyword searches your target market is entering. Implementing a comprehensive SEO effort on your website is an extremely effective way of driving new targeted traffic to it. And, because you can’t pay to be at the top of natural search results, it levels the playing field – so whether you’re big or small, you can be highly competitive in your particular market space. By looking at your website’s structure, content and credibility, we’ll help you to perform on natural results and Pay Per Click (PPC) Advertising. Pay Per Click (PPC) advertising involves bidding for visibility in the paid search results section of a search results page. PPC can be a highly effective way of driving targeted traffic to your website, and it also allows you to have an immediate presence on search engines if your website is new. As part of our PPC digital marketing service, we’ll manage all aspects of your campaign – from creating ad copy, to managing bids on keywords, to managing your budget. .

   

Increase bottom line revenue for your business by using SEM

Most people today begin their online journey with a search. For this reason, search engines have become a fundamental part of the online user experience – and are therefore a crucial place to be visible if you’re selling your product or service online. Whether it’s search engine optimisation, paid search, contextual advertising or paid inclusion you need, we’ll use the right search engine marketing tactics to suit your timeline, brand, and goals. The result will be highly targeted, high quality search engine traffic to your site.
 

Online Reputation Management

Whether you’re active in the social media space or not, it’s highly likely that conversations concerning your brand are already happening online. As part of our online reputation management (ORM) service, we’ll monitor and analyze your brand’s reputation online, and then engage in conversation on your behalf in order to positively influence your customers’ experience of your business.

A web PR campaign is an excellent way to increase awareness of your brand to your specific target audience in the digital space, and to listen and respond to them when they interact. Whether it’s blog posts, online press releases, general research articles or all three, we’ll make sure that your web PR campaign creates buzz about your brand to those people who matter most. At the same time, we’ll make sure you’re well placed to respond quickly and effectively to conversations happening about you online.

 
 

 
       
   

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